In 2013, the National Association of Realtors® (NAR) announced a new program. It would be called Country spotlight. The first year was Spotlight Mexico 2013. (2014 is Australia and 2015 will be Canada) All during the year events, newsletters and social media would promote Mexico as a safe place to visit and invest.
One major event was an international tourism symposium staged in June. The site for that was San Jose del Cabo, Baja California Sur. Attendees from across Mexico, Canada, the United States and Brazil heard an outstanding array of speakers and enjoyed social programs where networking took place.
Mexico was also high profile at the NAR Conference in San Francisco. The Mexican booth at the Expo was a popular place for international REALTORS® to stop and ask questions about investment opportunities in Mexico. Linda Neil, NAR Presidential Liaison to Mexico moderated a panel,” Making Money with Mexico.” She also taught a class about the Accredited Buyer’s Representative program. Towards the end of the quarter, Linda presented a shortened version of “Mexico A to Z” to the Global Councils in Reno and Las Vegas, NV.
A great vote of thanks goes out to Cynthia Fauth, NAR Global Marketing and Communications Manager, and the NAR Global team. As part of the “Spotlight” program, NAR distributed regular updates via the NAR Weekly Newsletter, The Global View blog, and social media channels (NAR Global Facebook, @narglobal Twitter). They also dedicated a portion of their web site to relevant news and articles, http://www.realtor.org/articles/spotlight-on-mexico
NOTE: NAR has more than 1 million members. In addition, NAR has business partnerships with over 60 countries. Realtors® in Mexico are confident that the Spotlight Mexico program will help provide impetus to the market recovery that started in 2013, and NAR is committed to continuing to promote Mexico as a safe place to visit and invest.